WESTERN
UNION
YELLOW
SANTA
TOUR

Context

This campaign was made to engage with shoppers, discuss their money transfer needs, drive app downloads & spread the Western Union iconic yellow around shopping centres in London with their very own yellow Santa. I got asked to visualise & design the exhibition.

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Solution

By designing & creating a mockup for the client it allowed them to see the concept brought to life before production. By designing the backdrop, spatial layout, and branded elements as a cohesive scene, I translated a flat campaign idea into an immersive physical experience that clearly communicated scale, placement, and impact.

 

The mock-up acted as a practical planning tool as well as a creative showcase, giving the client confidence in how the campaign would live in a real-world setting while ensuring the final execution stayed true to the brand and seasonal message.

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