TOMMY'S MISCARRIAGE
SUPPORT
TOOL

Context

Right now, in the UK, 1 in 4 pregnancies end in loss during pregnancy or birth and 53,000 babies are born too early every year. Their vision is to stop the heartbreak and devastation of baby loss and make pregnancy and birth safe – for everyone.

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Solution

Providing reassurance, clarity, and accessible support to people planning a pregnancy after loss. The visual approach focused on warmth, empathy, and trust, using a calm colour palette, clear messaging, and human-centred imagery to ensure the subject was handled with care while remaining informative and approachable.

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From concept through to delivery, I balanced emotional sensitivity with practical communication, designing assets that clearly highlighted the tool’s purpose and encouraged engagement without being overwhelming.