DKMS
THE
AUNTIES

Context

DKMS is an international charity dedicated to the fight against blood cancer and blood disorders. They sign people up to the stem cell register, provide second chances at life for those in need of a transplant, and raise funds to cover donor registration costs.

​

Solution

Call in the Aunties... We had to split the campaign into two, so both can represent the respected culture.

Afro Caribbean - Big aunty energy
South Asian – Proud aunty

​